Why Online Hotel Reviews Are Important

 

With the advent of the internet running a hotel without reviews is quite a challenge. No hotel today wants guests to just come and leave without any feedbacks recorded anywhere. With hotel reviews, you can know how guests found your hotel and their experiences with your establishment. Guest reviews have a major impact on how travelers book their stay with over 93% of people checking out hotel reviews before making hotel reservations. Here are reasons why hotel reviews are essential for your property.

Boost Visibility and Online Ranking

In this age of content driven business, reviews tend to add lots of value to your hotel. Reviews tend to show at the top of the search engine results. This helps in boosting your hotel rankings, visibility, and brings awareness to your hotel business. With more visibility, you can expect more hotel room bookings and more revenue. Check out the best hotel marketing news magazine for more information on hotel reviews.

Know Where Your Property Stands

Guest reviews enable you to consistently boost the performance of your hotel with regards to operations, service, and management. All these can help you in identifying the strengths and weaknesses of your hotel and finding ways to work on them.  These are some of the things that your hotel management can never know if their customers do not tell them.

Boost Booking Opportunities

Reviews can have a positive or negative effect on your bookings. Today, more than 70% pf people will make purchasing decisions based on online reviews. Therefore, you must ensure that your hotel has lots of positive reviews. In addition, you should take time to respond to negative reviews and ensure that you address any issues presented by the complainant. Hospitality related headlines news can help you become an expert at using hotel reviews to increase your bookings.

You need to take care when responding to any negative reviews online because your hotel’s reputation is on the line. Online review sites have a big influence on the opinions of travelers regarding your hotel. Therefore, you should never take any negative online reviews of your hotel lightly and you should never ignore them. You need to take a breather and respond in a prompt manner, apologize, express gratitude, and instigate change and you will become a hotel review expert.