With the advent of the internet running a
hotel without reviews is quite a challenge. No hotel today wants guests to just
come and leave without any feedbacks recorded anywhere. With hotel reviews, you
can know how guests found your hotel and their experiences with your
establishment. Guest reviews have a major impact on how travelers book their
stay with over 93% of people checking out hotel reviews before making hotel
reservations. Here are reasons why hotel reviews are essential for your
property.
Boost
Visibility and Online Ranking
In this age of content driven business,
reviews tend to add lots of value to your hotel. Reviews tend to show at the
top of the search engine results. This helps in boosting your hotel rankings,
visibility, and brings awareness to your hotel business. With more visibility,
you can expect more hotel room bookings and more revenue. Check out the best hotel marketing news magazine for more information on hotel reviews.
Know
Where Your Property Stands
Guest reviews enable you to consistently boost
the performance of your hotel with regards to operations, service, and
management. All these can help you in identifying the strengths and weaknesses
of your hotel and finding ways to work on them.
These are some of the things that your hotel management can never know
if their customers do not tell them.
Boost
Booking Opportunities
Reviews can have a positive or negative effect
on your bookings. Today, more than 70% pf people will make purchasing decisions
based on online reviews. Therefore, you must ensure that your hotel has lots of
positive reviews. In addition, you should take time to respond to negative
reviews and ensure that you address any issues presented by the complainant. Hospitality related headlines news can help you become an expert at using hotel
reviews to increase your bookings.
You need to take care when responding to any
negative reviews online because your hotel’s reputation is on the line. Online
review sites have a big influence on the opinions of travelers regarding your
hotel. Therefore, you should never take any negative online reviews of your
hotel lightly and you should never ignore them. You need to take a breather and
respond in a prompt manner, apologize, express gratitude, and instigate change
and you will become a hotel review expert.
