Once upon a time the word marketing used to rapidly conjure images of paid advertisements on television, newspapers, magazines and lately on the internet. Marketing has however evolved in the recent past to concentrate majorly on the internet and especially on social media. To add to that, marketing now more than ever has very close links with Information Technology to leverage on all the latest IT trends and incorporate them into marketing. This has seen the increased use of apps for just about every activity and by each business more so in the hospitality industry. Major hotels now have their own apps and smaller outfits are expected to follow suit. So how can we expect the latest trends in Technology to influence Marketing in the hospitality industry?
Many customers now make reservations directly from their phones. Many people now rely on various online platforms and travel websites to look for accommodation and make bookings straight from their phones. A lot of their decisions are based solely on reading feedback from other customers. Marketers now more than ever need to work hard at convincing their customers to rate them positively in travel blogs and other sites that collect customer experience data as right now this seems to be one of the most important avenues for marketing.
Having travel technology news at your finger tips is now a requirement for any hotel marketer to ensure that you stay abreast of all the latest trends in the hospitality industry. One way of accomplishing this is by subscribing to various hospitality news magazines and blogs.
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