Reassuring the customer in 2021

If there is a word that can describe what travel and tourism customers are looking for in the hospitality and hotel business in 2021, that word would be reassurance. The aftermath of the events of 2020 is that many customers are yet to regain their total confidence in their safety and security each time they travel. While a lot has changed since the almost worldwide lockdown last year, many travelers are treading cautiously and they are looking to the industry to provide them with the reassurance that they need to resume traveling. 

 

This is where trusted publications like Hospitality Industry News Georgia play a huge role in providing the hotelier and other industry players with much needed information and latest development in real time so that they are well informed and adequately prepared to ally all the customers’ fears and concerns. Customers want to know whether it is safe to travel to a particular destination, what measures the hotel has taken to protect its customers, which vaccination protocols are acceptable for the destination and so forth. This information must be at the fingertips of the hotelier which will go along way in boosting the customers’ confidence and trust.

 

Keeping up with Today Hospitality News is now a matter of life and death for any business in the hospitality industry because simply having the right information at just the right time will enable the hotelier make the right decision which could save lives, save the business and secure the livelihoods of its employees.

The interface between marketing and technology

Once upon a time the word marketing used to rapidly conjure images of paid advertisements on television, newspapers, magazines and lately on the internet. Marketing has however evolved in the recent past to concentrate majorly on the internet and especially on social media. To add to that, marketing now more than ever has very close links with Information Technology to leverage on all the latest IT trends and incorporate them into marketing. This has seen the increased use of apps for just about every activity and by each business more so in the hospitality industry. Major hotels now have their own apps and smaller outfits are expected to follow suit. So how can we expect the latest trends in Technology to influence Marketing in the hospitality industry?

 

Many customers now make reservations directly from their phones. Many people now rely on various online platforms and travel websites to look for accommodation and make bookings straight from their phones. A lot of their decisions are based solely on reading feedback from other customers. Marketers now more than ever need to work hard at convincing their customers to rate them positively in travel blogs and other sites that collect customer experience data as right now this seems to be one of the most important avenues for marketing.

Having travel technology news at your finger tips is now a requirement for any hotel marketer to ensure that you stay abreast of all the latest trends in the hospitality industry. One way of accomplishing this is by subscribing to various hospitality news magazines and blogs.