If you are an investor in the hotel and hospitality industry, you must have been watching the trends. Most importantly, you should have been watching the technology space, as it focuses on changing the whole industry for the better. Below are some of the popular hotel technology trends that you should explore.
1.
Artificial intelligence
Wherever you go nowadays, there is an aspect of
artificial intelligence. Different hotels and investors have been investing in
AI to ensure that they make better-informed and customer-oriented decisions for
better services. Artificial intelligence also comes in handy when investors
need to learn their clients’ needs to foster better service, marketing
strategies, and customer service experiences.
2.
Cybersecurity
As technology improves, cybersecurity comes in tow.
The two cannot be separated since the risk of technology breaches is always
rife. Since hotels need to handle tons of sensitive customer data, it is
important that investors work on strong cybersecurity measures to counter such
threats as ransomware, hacking, phishing, and DDoS attacks on themselves and
their customers.
3.
Smart technology
Smart technology is another trend to keep checking.
The technology includes chatbots, metasearch bookings, mobile operations,
facial recognition, marketing through chat and text messaging, and remote
bookings. Other advancements disrupting the industry include automated
operations, virtual reality, big data, hotel apps, and energy-saving
Hotel Technology News.
